Real Estate and Retail have long been engaged in a symbiotic relationship for Lead-Gen, leveraging Home Improvement resources as the bait. New technologies that many see as raising the stakes in Real Estate and Retail are Virtual Reality (VR) and Augmented Reality (AR). Holomar brings a patented competing solution that combines the best of VR with AR, so that Improvement Planning and Budgeting accelerates business for others, rather than being the barrier that it has been.
3D Virtual Models are making big improvements in the online marketing of properties, and their any-time access is crucial. Yet they won't help Sellers and Buyers plan and budget improvements, at least not within a reasonable period of time. This is not a personal matter of ours, just ask any Architect. This does matter to Brokers and Agents whose transactions don't progress until Sellers, Buyers, and Tenants conduct their research and become comfortable with plans and expenses for improvements. We help speed their clients through this process to accelerate business transactions.
Augmented Reality (AR) has historically been entertainment, but advances released in late 2017 now bring the levels of trust and utility needed to get AR into mainstream commerce. With AR literally delivering product evaluations within "Your Home" or office, Sellers, Buyers, and Tenants become better at improvement planning and budgeting. There are productivity challenges that come with this though. The time to calibrate AR and check out multiple product providers in each room will increase the time spent at properties, making AR a double edged sword for Agents and Brokers. We think Buyers and Agents will also be concerned with an inability to "go back" to a property to continue their improvement planning.
Our platform improves business for Builders, Brokers, Property Managers, 3D VR Model makers, and others when they post Rooms and Exterior conditions buildings and projects with us. These anonymized Models (within the WorxRite platform) act like interactive Blue Prints, through which rapid and comprehensive product evaluations and budgeting occur. Products and Materials are presented from easily produced High Resolution image files that render in the browser at the speeds Consumers won't get annoyed by. This is advantageous to Retailers wanting to fulfill the Consumer's expectation that they can experience your full product line in Their Place.
In 2016 a prominant investment firm released a study on VR and AR, siting $3.5 Billion had been invested in these two technologies over the past two years, and forecasted the revenues between them to be $80 Billion by 2025. Real Estate and Retail are 2 of the 9 sectors included in this projection. In 2017 big brands in Real Estate have made tens of millions in additional investments.
Retail Sales of Improvement Products is $1.5 Trillion(+) annually, and these types of products will sell better through the providers of technologies that enable the consumer's building space to have a calculating role in the Look, Fit, Quantity, and Cost. Technologies like AR and Holomar's.
With Real Estate and Catastrophic events being the most probable predictors of high value improvement product sales, the rewards for delivering a better planning and budgeting experience will be tremendous.
If you or your client Sells or Leases residences and office space, find out how we can improve your business model and brand recognition.